Online shopping has risen to new heights through the creation of brands that offer subscription-based services, especially relating to clothes. With sustainability being all the rage, companies like Rent the Runway and Nuuly are garnering thousands of clients that are looking to be fashion forward while also saving the planet, one chic outfit at a time! These companies offer subscription-based monthly plans that are flexible to however many items you would like to rent per month. It is very intriguing to many, as you are able to wear and try trends without the commitment of a large price tag that usually comes along with purchasing new items.
While Rent the Runway is a clothing company that focuses more on the higher-end side of fashion, its traction is not slowing down, as its popularity continues to grow and grow. The platform draws in a wide variety of customer customers by giving them access to the latest designer clothes without paying a fortune for a single item (Miller, 2023).
Nuuly on the other hand focuses on more casual clothes with a sprinkle of higher-end brands throughout, which is perfect for the working woman or those who want to be stylish and slightly elevated on a day-to-day basis. Within their program, those who subscribe receive 5 items of their choosing per month- with the option to rent more available at an added fee. (Jenkins, 2022).
Through both of these subscription services, customers are able to bypass the fast fashion frame of thinking and instead focus on consuming less and renting more, which is a win-win situation for both the consumers, and the planet (Lee, 2021).
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References
Jenkins, C. (2022). The rise of rental fashion: How Nuuly is changing the game. Fashion Daily. https://www.fashiondaily.com/rise-of-nuuly-rental-fashion
Lee, T. (2021). Sustainability and fashion: How clothing rentals are changing the industry. EcoStyle Magazine. https://www.ecostyle.com/clothing-rentals-impact
Miller, S. (2023). Rent the Runway and the future of fashion rentals. Business Insider. https://www.businessinsider.com/rent-the-runway-future-fashion-rentals